Your logo is the face of your brand. It’s what people will remember when they think of your company.
Think about McDonald’s, Target, Starbucks…you don’t need to see the brand name to know who they are. Each of them is recognizable simply from their logos. While you may not be competing at the same level as these major brands, you can still be a major force in your niche.
Here are our top tips for a flawless logo design process that will help you start making a great first impression today.
4 Steps to the Perfect Logo Design Process
1. Know What You Want Your Brand to Convey
The first step in creating your logo is knowing what you want it to convey. To do so you must have a thorough understanding of your brand. What are your brand’s values? Its mission? You need to gather this information to come up with a “personality” for your company.
Knowing your company inside and out will provide inspiration for a logo that will not just stand out, but will truly represent your brand.
2. Understand Your Target Audience
In addition to knowing your brand inside and out, you need to know who your target audience is. Buyer personas will give you insight into this and will allow you to come up with a representation of your ideal customer.
Using this data you’ll have the information you need to get to work on the best logo for your business.
3. Sketch Different Concepts Before You Commit
Once the research is out of the way, you’ll be in a position to start sketching different logo designs.
This should be a company-wide effort, to find the logo that represents your business as a whole. Get your team together and start brainstorming different ideas. To help with this, have everyone come up with words that describe your brand. Then translate those words into images.
Getting your ideas down on paper may also help spur creativity, and your design may take a completely different path from what you originally envisioned…the results may surprise you.
4. Select Colors and Fonts
When selecting colors for your logo, consider all of the places where it will appear, from tradeshow booths to promotional items and your website and other digital assets. You’ll also want to have logo varieties for both light and dark backgrounds.
While we’re on looks, the font is also something that should be considered carefully. You’ll want something that’s easy to read and that fits the personality of your business.
For example, if you’re a trendy business, a modern font would be fitting. A more conservative organization may want to choose a more traditional, timeless font.
Need help with the logo design process, and choosing the perfect color scheme and fonts? Smashing Logo can help you create the perfect logo to represent your brand.
Apply these Tips Into Your Logo Design Process Today
Now that you know what an effective logo design process entails, it’s time to get started. Begin with the research and then get to work brainstorming to find the perfect logo design and colors. Apply these tips today and see the difference it makes to your brand.
Check out the rest of our site for more business tips and strategies to help catapult your success, while saving money in the process.
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