We know how hard it can be to connect to clients and customers when your connection is based on a virtual medium. Remember the ice cream vendor right outside the park? The warmth of his smile and the pleasant feeling of enjoying the instant ice cream that you can never forget. But look at what happened, You grew up! Things changed, business patterns changed, and you became a business person. Having the internet made things easier for us. We are using this opportunity to extend our business globally. Creating a bond with customers and making them as your regular customers may seem hard these days as there are so many options to choose from. Thus email marketing came into existence. Through these means, not only are you connecting with your customer regularly, you’re letting them know why and how your products or services are the best in the world. Let’s begin our research with email blasts or simply broadcast emails.

Email Blasts for Your Sales Funnel

Email Blasts for Your Sales Funnel

What is an Email Blast or Broadcast Email? 

No, this is not an explosive blast but is somewhat similar in a digital sense. A small weapon in your marketing arsenal with a huge impact! This type of email is a single message sent to a large group of people. These emails are aimed at most of your contacts in your mailing list, which is important because these emails are broadcasted over a wide range of subscribers. And no matter which part of the world your client is in, your message will be conveyed. If blast seems like a fearful or offensive word to you, use the word – “Email Campaign.” For an email blast, you don’t have to be concerned about getting spammed.

Why do we need an Email Blast?

To us, the question should’ve been why on earth would you not need an email blast. You’ve started your business, and you’re trying to provide the best services. You would want to advertise your business. An online platform is the best platform for advertising. But you have to make sure whether your advertising is reaching the mass. You’ve got customers throughout the country (in most cases, the world). You can’t expect them to know about all your products, offers, coupons, etc. by not contacting you. So you need broadcast emails sent to your subscribers from time to time to stay connected. In this way, you are pushing your contacts to purchase or to attain a service. Your email marketing campaign can be built with an array of different emails with varying goals, such as welcome emails, seasonal promotional emails, confirmation/thank you emails, etc. However, your email sales funnel’s ultimate goal is to promote your products to your customers by staying connected.

But Broadcast Emails are Prickly: 

We do not deny this situation. Sending these email blasts is one of the reasons for people’s irritation. We won’t even bother going into the number of times the sellers or service providers got reported. Here are the reasons why!

Bulk Messages:

Yes, broadcast emails are bulk messages. People don’t like to see services that hold no value to them and being bombarded with unnecessary notifications. If your products fail to stir people’s interests, there’s something wrong with your marketing strategy. On the other side, you get reported or lose followers.

In Limbo:

We are not going to lie. Email blasts are often untargeted. You have a lot of followers, but they are all different people. Their expectations and priorities can never be the same. As broadcast emails don’t use cookies, you don’t know who should be your target audience. Thus your business becomes the cause of annoyance to some people.

Irrelevant Sales: 

Sometimes sales can be irrelevant. For example, you’re trying to sell a milk carton to Africa sitting in America. We get it; they are your subscribers, but do you think a person from another country will need a milk carton from you, whereas the grocery is just a few steps away?

Not Custom-Made: 

Most of us love to read something that is addressed to us directly. In the case of email blasts or broadcast mails, it’s not possible to address one-by-one. So it seems like a forwarded mail and not personal. And we are all aware of how forwarded messages feel.

Should we stop using Email Blasts? 

We don’t think it’s a good idea. Admit it or not, emails are one of the most reliable forms of communication. There’s a lot of new marketing or advertising services available like pay-per-click advertising, pop-up ad software, boosters, etc. And the best, Social Media! But you’ll be surprised to know that none of them are as effective as emails. All you need is the right guide to set up your email blasts.

What is the right way? 

Follow the instructions below:

  1. Choosing the right Broadcast Email Service:

You need the best email marketing software for a lot of purposes. Of course, efficiency is crucial when preparing a mailing list or dividing it and scheduling your e-blasts. So try to use a service that is user-friendly and has a lot of pre-made templates. Do not forget to customize your templates. Our pick goes to Mailmunch as it offers the best deals compared to others. You can get discounts here.

  1. Creating the perfect list:

Now it’s time to choose your email lists. This list contains a whole lot of email addresses. Your job is to sort out which followers want to stay connected with you; otherwise, there’s a chance of getting spammed. Beware of fake email addresses. They are only going to create problems for you.

  1. Segmenting the list:

Segmenting or categorizing your email list is one of the most important things to do. Hell, this is the key to achieve a successful email blast. You can categorize the addresses according to age, location, gender, purchase history, interests, etc. In this way, your email blasts won’t reach the mass who are not interested in a specific service.

  1. Creating a campaign:

Now that you’re done with sorting your list, it’s time to think of your email blast. For this, it’s better if you look into some marketing schemes. Trust us; you don’t want to bore your subscribers with mundane chit-chat. Go for warm and friendly lines and offers. Make them sound meaningful! Don’t choose a loud campaign, because it’s distasteful. Go on with templates that match your campaign. Let your campaign speak for you.

  1. Measure outcomes and update: 

Your work doesn’t end with sending broadcast emails only. Don’t you want to see if there was progress in your sales funnel with your email blast? Most of the email blast software features a reporting highlight. You can see the ups and downs your broadcast emails are creating. Go for changing tactics if things aren’t working. Hitting on the right note with a regimented feedback routine will influence future email blasts while working towards your marketing goals.

Dos and Dont’s for your Email Blasts: 

  • DO decide on the recipients of your campaign;
  • DO focus on goals for your email campaign;
  • DO decide what you want recipients to know;
  • DO apply the latest technologies;
  • DO go for an eye-catchy title;
  • DO make the blast email concise & direct;
  • DO personalize some features;
  • DON’T use trigger words;
  • DON’T flood with words;
  • DON’T be abusive;
  • DON’T misuse the purpose behind your campaign;
  • DON’T forget to add links for your campaign;
  • DON’T forget to put an active email address;
  • DON’T sell the personal information of your subscribers;

Things I can do with my Email Blast? 

  1. Notify about your services:

This is an important goal your email blasts can achieve for you. How do you expect to flourish in the online business if people aren’t acquainted with your services?

  1. Share business updates:

You don’t want to be too secretive about what’s going on with your business. Thank your customers if there’s an improvement, share with them if you’re launching a new service, tell them if you’re looking for an investor or partnership, etc.

  1. Share the best and helpful stuff:

If you’re a blogger, there are many things you would want your readers to know. By using email blasts, make sure to update your subscribers about your latest content and blog posts. This is how you will interact with a worldwide audience.

  1. Promote your upcoming events:

If you want to increase followers and make your business recognized, this is the least you can do. Organizing and inviting your customers to upcoming events.

  1. Sending out promo codes:

Customers are all about discounts and promotions! If you want to raise the number of your customers, don’t forget to blast them with special offers emails.

Final Thoughts

You may still be thinking, “Can Email Blasts boost my Sales Funnel?”

All we can say is, you won’t be disappointed. However, make sure to follow the listings:

  • Remove fake and deleted emails;
  • Avoid confusing titles;
  • Use engaging contents;

We’ve finally reached the end! Now that you know about email blasts, what are you waiting for? Start working on it for your virtual recognition!